5 ways a copywriter can help you and your business

So you think you might need some words, but you don’t really know. You reckon you could probably do it yourself, and save yourself some money. Is it even a real job?

Well, I’ve been doing this word thing for quite a while, and it is actually a real job. And, the good news is, by having someone whose actual job it is to do wordy things help you out, it’ll save you a lot of hassle in the long run. You won’t be worrying over whether it’s whether or weather, its or it’s, …(you get the idea), and you can get on with doing what you do best while someone else writes about how great you are.

Still not sure? Well, take my words for it - here are 5 reasons you need a writer to help build your business.

1. The proof is in the proofing

   How many times have you visited a website with the intention of buying something, but been put off by spelling errors and grammatical mistakes? Studies have shown that even a single spelling mistake on a website can cut purchases by 50%, which is less than ideal. (50% less in fact.)
   In order to avoid this happening, hire a professional to proof read all of your content before it goes live. They’ll spot any mistakes, suggest edits and make sure you’re offering your customers a great deal, not a grate one.

2. Find your voice

   A company or brand’s tone of voice is really important - you want to connect with your customers, appear approachable, and communicate your ethos effectively. If potential customers like the way you sound, they might like what you sell, too.
   Getting someone to help with your tone of voice might be one of those things you don’t see as essential, but that voice is often the first thing people notice, from social media captions to the welcome page on your website, and your potential customers are making an instant decision on whether or not they connect with you and your branding based on the words they read.
   If you want your company to appear friendly, whimsical, edgy, irreverent, fun, sophisticated or any other adjective you can think of, hire someone to help you bring that voice to life!

3. Making the cut

   You know what you want to say, but somehow telling the story of how your business was founded has ended in a word count to rival J.K Rowling’s. Knowing where to start with editing your own words can be tricky, because when you love what you do, you don’t want to leave any details out. But, a professional can still tell your story in a compelling and engaging way, while helping reduce the word count to make sure what’s left is the best stuff, and the stuff that’s really going to engage your potential customers.

4. The power of persuasion

   A copywriter’s literal job is to write words that connect with people and make them want to invest their time and money in brands and companies. There’s a big difference between telling someone you have a ‘nice gin’ and a ‘delicious, zesty, fresh gin with a bold botanical hit’, for example. (I used to work in gin marketing FYI, I’m not just drinking it as I write this.)
   If you really want people to buy into what you’re selling, you need the right words to do it - copy that’ll transport the reader to the time, place or moment you want them to be in, so they can’t possibly leave without buying your product or service.

5. Spend your time wisely

   You’re busy; you’ve got a business to run or a brand to turn into a worldwide wonder. Do you really want to spend hours painstakingly writing and rewriting copy, when you could be doing something more productive? Get a professional to do the wordy stuff, and you can spend that time plotting your global domination. Or having a gin and relaxing, whatever floats your boat…

Now that you’ve read these words, if you need someone to help with yours, I’m here! Get in touch and tell me what you need!